# Advertise on Local Wire

Local Wire is read by people who live here and want to know what their council actually decided, what got approved on their street, and what is coming up. That is a small, specific, local audience — which is exactly what a local business is trying to buy and cannot get from a platform.

## Local Wire is one title on a network

Local Wire is part of **Wire**, the media network[Blue Crane Works](https://bluecraneworks.ca/wire) owns and operates. Six titles, two audiences — homeowners actively pricing work, and contractors running businesses. You can buy this title alone, one city section of it, or the whole network in one placement.

- **Local Wire** — Hamilton and Burlington, from the public record. Residents.
- **Hamilton Home Costs** — what home projects cost here. Homeowners pricing work.
- **Trades Tax Calculator** — what self-employed trades owe. Contractors.
- **Ontario Trade Registry** — compliance and licensing reference. Contractors.
- **Blue Crane Works** and **Sons Network** — company site and business directory.

## How a placement works

- **Direct, not auctioned.** You buy a placement on a title for a term. Nobody outbids you for it mid-campaign, and your competitor cannot buy your slot out from under you.
- **Neighbourhood targeting.** A Dundas business can run only on Dundas pages; a trades supplier can run only against council and planning coverage. Placements are bought direct, never auctioned.
- **Publisher reporting.** Impressions and clicks are counted by us, on sites we operate, and you get a live reporting link — not a platform grading its own work.
- **Counted honestly.** An impression means at least half the ad was on screen for one continuous second. That is the IAB display standard, not "the page loaded".
- **No tracking.** No cookies, no retargeting, no data broker, no pop-ups, no interstitials. Ads are labelled with the advertiser's name and carry`rel="sponsored"`.

## What it costs

Placements are priced by title and term. Current traffic figures for the sections that match your area are provided before anything is agreed — we do not quote a price against numbers you have not seen.

## Editorial independence

Advertising has no bearing on what is covered. Local Wire publishes from primary public documents against fixed [publishing principles](https://localwire.ca/about/principles/), and an advertiser cannot buy, block or influence a story. If you appear in the public record, that is what gets published, whether or not you buy a placement.

## Get in touch

Email [trevor@bluecraneworks.ca](mailto:trevor@bluecraneworks.ca) with your business, the area you serve, and who you are trying to reach. You will get current traffic figures for the matching sections and what a placement costs.

[Read about the Wire network →](https://bluecraneworks.ca/wire)

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Source: https://localwire.ca/advertise/